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HBR's 10 Must Reads on Strategy Harvard Business Review
Publisher: Harvard Business Review Press

A strong brand needs to stay closer to its customers and must spend all its brain power over creating and adding value for its specific market. They're smart people over there, but they do have a specific point of view and bias. Harvard Busxiness Review Press (2013). "What is Strategy" и вместе же читать "The Core Competence of the Corporation" - авторы статьи предложили разделить всю жизнь в компании на две части - стратегия и операционная эффективность. Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and author of several HBR articles including, most recently, "Silo Busting: How to Execute on the Promise of Customer Focus." His book, Silo Busting, will be . Strategy used to be about protecting your existing competitive advantage. €�Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years).” from HBR's 10 Must Reads: On Strategy. The public visibility of this shift is unusual because strategic changes in the corporate world are normally slow in coming. The book HBR's 10 must reads: On Managing Yourself, consists of 10 articles by top business thinkers. HBR's 10 Must Reads on Strategy by the Harvard Business Review . This is the Harvard Business Review 's greatest hits collection. Is your company spending too much time on strategy development—with too little to show for it? HBR's 10 Must Reads: The Essentials. HBR 10 Must Strategic Mktg HBR's 10 Must Reads on Strategic Marketing HBR Editors and various contributors. Today, it's That's why corporations must develop strategies that address tomorrow's business realities. Click the link just below the byline of the title to download Harvard Business Review's “Must Reads on Strategy” anthology as pdf. A quick surf on the names of authors who contributed to this splendid book was enough to fire my curiosity. If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Hbr-ess Есть у Amazon.com приложение для iPhone - фотографируешь им в обычном "оффлайновом" магазине штрих-код на понравившейся тебе книжке и потом сразу же покупаешь её в Советую.